現(xiàn)代商務(wù)英語綜合教程(下冊(cè))
定 價(jià):49 元
叢書名:高級(jí)實(shí)用英語系列教材
- 作者:王立非
- 出版時(shí)間:2025/1/1
- ISBN:9787300323787
- 出 版 社:中國人民大學(xué)出版社
- 中圖法分類:F7
- 頁碼:192
- 紙張:
- 版次:1
- 開本:16
修訂后全書共分為十章,選取商務(wù)英語學(xué)生最關(guān)注的話題,每章圍繞一個(gè)話題展開,融合聽、說、讀、寫、譯等技能,每章以貼近社會(huì)經(jīng)濟(jì)生活、商務(wù)活動(dòng)實(shí)際的案例導(dǎo)入,通過聽力、閱讀、口語、翻譯、寫作等形式多樣的練習(xí)活動(dòng),使學(xué)生既掌握商務(wù)知識(shí),又培養(yǎng)英語綜合應(yīng)用能力。教材體例安排新穎,語言真實(shí)地道,風(fēng)格清新活潑,練習(xí)靈活多樣。本書借鑒國外原版教材的設(shè)計(jì)理念,結(jié)合中國學(xué)生的實(shí)際需要,集知識(shí)性與趣味性于一體,將真實(shí)的商務(wù)世界帶進(jìn)課堂,有助于學(xué)生輕松地體驗(yàn)商務(wù)英語學(xué)習(xí)的快樂。下冊(cè)主題包含并購、國際貿(mào)易基礎(chǔ)、商法、經(jīng)濟(jì)危機(jī)、貿(mào)易壁壘等商務(wù)專業(yè)知識(shí)。
王立非教授,南京大學(xué)博士、北京語言大學(xué)高級(jí)翻譯學(xué)院博士生導(dǎo)師,國際語言服務(wù)研究院院長,入選“領(lǐng)軍人才”計(jì)劃,享受政府特殊津貼。兼任中國對(duì)外貿(mào)易與經(jīng)濟(jì)合作企業(yè)協(xié)會(huì)商務(wù)英語專業(yè)委員會(huì)會(huì)長、中國英漢語比較研究會(huì)語言服務(wù)研究專業(yè)委員會(huì)副會(huì)長等。研究方向?yàn)檎Z言教育、商務(wù)英語、語言服務(wù)等。在CSSCI期刊發(fā)表論文超過100篇。著有《商務(wù)英語名物化研究》、《商務(wù)英語論要》、《經(jīng)濟(jì)話語新發(fā)展研究》、《商務(wù)英語綜合教程》、《中國企業(yè)“走出去”語言服務(wù)藍(lán)皮書》、《語言服務(wù)產(chǎn)業(yè)論》、《“戰(zhàn)疫”應(yīng)急語言服務(wù)報(bào)告》等。主持國家社科基金項(xiàng)目、教育部人文社科基金、國家語委重大項(xiàng)目等多項(xiàng),曾獲北京市優(yōu)秀科研成果獎(jiǎng),兩次榮獲北京市優(yōu)秀教育教學(xué)成果獎(jiǎng)。
Unit 1 Diversified Corporate Cultures·············································001
Unit 2 Harmony of Management and Labor Relations ·················021
Unit 3 Art of Mergers and Acquisitions··········································041
Unit 4 Basics of International Trade················································061
Unit 5 Power of Business Law··························································081
Unit 6 Value of Shares and Bonds···················································099
Unit 7 Recovery of Business Cycle ···················································117
Unit 8 Economic Crisis······································································131
Unit 9 Intellectual Property Rights··················································149
Unit 10 International Trade Barriers·················································165